Video: Heineken – ‘Guest of Honor’

Like I  have said before, one of my favorite beers is Heineken. I know it’s not local or a trendy craft beer, but sometimes, I just want a cool ass beer in a green bottle.

So of course, I enjoy their campaigns. Have you seen this one?

For one night, Heineken presented a one night theater experience titled “Guest of Honor” at The McKittrick Hotel in New York City . The stars of the show? Unsuspecting attendees.

“The Guest of Honor” provided an opportunity for everyday people to get outside their comfort zone and take the stage within an immersive theater experience.

A few lucky attendees were invited to take on the challenge; to think on their feet, stay cool under pressure, and take the stage in a variety of challenging scenes. They came in as guests, but leave as legends. Now, Heineken wants to know if you would have taken the stage?


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“The Guest of Honor” is inspired by the latest chapter of Heineken’s Legends platform, “The Odyssey,” which features a series of “Men of the World” who are pushed to cross their borders to celebrate their legendary talents.

Watch as everyday people take the stage and showcase their legendary side in Heineken’s immersive theater production, “The Guest of Honor,” at Heineken’s USA YouTube page and you join the conversation with #guestofhonor and #openyourworld on Twitter.

The immersive theater scene in New York provides a rich experience for theater fans, and Heineken’s latest “social experiment,” “The Guest of Honor” takes it to a new level by putting people at the center of the production., In past “social experiments”, Heineken has sent people to unknown destinations around the world on the spot, and broadcasted holiday karaoke-singers in Times Square.