When it comes to engaging marketing campaigns to promote a product everyone already uses, Old Spice really steps up to the plate for men’s soap.
Recently they had those great ads with the guy on the horse (now look here) and now they are back with another set of funny, odd and yet catchy videos promoting soap for men.
Both of the following videos have very silly jingles that make a person remember the 80’s as well as in a way poke fun at how over the top the male bathroom product industry is.
Take a look for yourself below.
The first video is timely with the NBA Playoffs and is called “Watermelon”, which includes a surprise inside a basketball-shaped melon. Is there anything more refreshing than the smell of melon? Once only a girly smell, Old Spice is saying it is okay for a man to smell like a fruit.
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It’s okay to smell like melon or other fruit right?
The second video called “Shower” features a guy who’s refreshing shower follows him throughout the day. Come on guys, that is what we wish for right? Feeling shower fresh all day long.
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With these commercials, Old Spice captures the corny/classic ads of the late 80s that many of us remember so well. Right down to the the pumped-up soundtrack of bad jingle music.
Old Spice’s New Bar Soap is available in scents like Fiji, Pure Sport and Swagger. Whichever one you choose, it’s “The Bar Soap You’ve Been Smelling For.”
This new soap is sure to please the more than 40% of dudes who prefer the classic feel of bar soap.
I for one have not been using bar soap for decades, so it is great to see more options out there. I have always loved Old Spice and I certainly don’t want to use the other big name that sounds like flax.
To see these videos again and even more, check out youtube.com/OldSpice.
Apologies if these jingles are now stuck in your head for the rest of the day.