While I wait for my Netflix #streamteam welcome package to arrive, I have to say their latest press release nailed it. It is an example of letting the topic dictate the format. It is also a great example of how a press release is a marketing tool. The thing has been shared all over Twitter and Facebook. It’s a press release.
I have written hundreds of them and I know it is rare that people read past the first few lines. I read this whole release.
So take a moment and enjoy.
NETFLIX ORDERS GREEN EGGS AND HAM – THIRTEEN EPISODES FOR THE WHOLE FAM
In 2018 This Classic Book – Comes to TV with a Whole New Look
Apr 29, 2015
Beverly Hills, Calif., April 29, 2015 –
Issued from Netflix headquarters.
Delivered straight to all reporters.
We’d love to share some happy news
based on the rhymes of Dr. Seuss.
Green Eggs and Ham will become a show
and you’re among the first to know.
In this richly animated production,
a 13-episode introduction,
standoffish inventor (Guy, by name)
and Sam-I-Am of worldwide fame,
embark on a cross-country trip
that tests the limits of their friendship.
As they learn to try new things,
they find out what adventure brings.
Of course they also get to eat
that famous green and tasty treat!
Cindy Holland, VP of Original Content for Netflix
threw her quote into the mix:
“We think this will be a hit
Green Eggs and Ham is a perfect fit
for our growing slate of amazing stories
available exclusively in all Netflix territories.
You can stream it on a phone.
You can stream it on your own.
You can stream it on TV.
You can stream it globally.”
For those of you less poetic, heres a change in aesthetic:
Based on the classic global best-selling book by Dr. Seuss (Theodor Seuss Geisel), Green Eggs and Ham will be adapted for television by Jared Stern (The LEGO® Movie Sequel), who will also serve as executive producer alongside Ellen DeGeneres, Jeff Kleeman, Mike Karz and David Dobkin. The animated family comedy is from A Very Good Production, A Stern Talking To and Gulfstream Television in association with Warner Bros Animation, and distributed by Warner Bros. Television.
To watch the video announcement from Green Eggs and Ham executive producer, Ellen DeGeneres, visit: http://ellentube.com/videos/0_gk5rb51d
Netflix (NASDAQ: NFLX) is the world’s leading Internet television network with over 62 million members in over 50 countries enjoying more than 100 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
About A Very Good Production
A Very Good Production (AVGP) is the Emmy®-winning television and film production company of producer/writer/actor/host Ellen DeGeneres. Based at Warner Bros. Television Group (WBTVG) with an exclusive multiyear deal, AVGP produces the nationally syndicated daytime talk program The Ellen DeGeneres Show and develops television projects for all divisions of WBTVG, including scripted and unscripted primetime series for network and cable, as well as additional syndicated fare. AVGP’s current slate of television projects includes the scripted comedy One Big Happy for NBC; the upcoming animated family comedy Green Eggs and Ham for Netflix; unscripted series Repeat After Me for ABC; unscripted design competition program Ellens Design Challenge for HGTV; Heads Up!, an upcoming fast-paced game show for HLN based on the wildly popular game and app of the same name from The Ellen DeGeneres Show; and Hello Goodbye, an upcoming unscripted series for the Travel Channel highlighting heart-warming – and sometimes heart-wrenching – stories of love, sorrow, family and friendship from travelers of all cultures and walks of life. Jeff Kleeman serves as President of A Very Good Production.
About Warner Bros. Animation
Warner Bros. Animation (WBA) is one of the leading producers of animation in the entertainment industry, producing and developing both CG and traditionally animated projects for multiple platforms, both domestically and internationally. WBA’s TV series include Teen Titans Go!, The Tom and Jerry Show and the upcoming Be Cool Scooby-Doo! and Wabbit – A Looney Tunes Production for Cartoon Network, as well as Mike Tyson Mysteries for Cartoon Network’s Adult Swim and the forthcoming Green Eggs and Ham for Netflix. As the home of the iconic animated characters from the DC Comics, Hanna-Barbera, MGM and Looney Tunes libraries, WBA also produces highly successful animated films – including the DC Universe Animated Original Movies – for DVD. One of the most-honored animation studios in history, WBA has won six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents’ Choice Award, the HUMANITAS Prize, two Prism Awards and 20 Annie Awards (honoring excellence in animation).
About Warner Bros. Television
Warner Bros. Television (WBTV) is one of the entertainment industry’s most respected providers of original content, producing award-winning drama and comedy series for broadcast network television, cable and digital platforms. As of April 2015, WBTV is producing and distributing more than 30 primetime series, with multiple programs on each of the five broadcast networks, in addition to shows on cable’s HBO, TNT, Showtime and Cartoon Network’s Adult Swim, as well as Netflix and Hulu. WBTV’s broadcast network series include The Big Bang Theory, Mike & Molly, Mom, 2 Broke Girls, Person of Interest and Stalker for CBS; The Middle and Forever for ABC; Gotham and The Following for FOX; Constantine, The Mysteries of Laura, One Big Happy and Undateable for NBC; and Arrow, The Flash, Hart of Dixie, iZOMBIE, The Originals, Supernatural, The Vampire Diaries and The 100 for The CW, among others. WBTV’s cable series include The Leftovers and the upcoming Westworld for HBO, Major Crimes for TNT, Shameless for Showtime, Childrens Hospital and Newsreaders for Adult Swim, as well as the forthcoming 11/22/63 for Hulu and Green Eggs and Ham for Netflix.
Warner Bros. Television:
+1 (818) 954-4855